tornado week(3)

-Events are overlapping and intertwined not separate


-This week was focused on industrialization and the effect it had on graphic design. With industrialization came better/faster printing techniques. Also, with the arrival of manufacturing huge amounts of cheap goods came the development of branding and packaging for products. Advertisements also evolved greatly during this time.


-1800
-first iron printing press
-made by Earl Stanhope
-requires 1/10 the force
1814
-fredrich koeing
-400 prints per hour
-steam powered press
-double cylinder
-1000 prints per hour


The first ad guys were brokers for space


john hooper
-the first ad agency


Otmar Mergenthaller
-1886
-the linotype machine
-before you had to set each letter each line
-this machine allows you to type an entire line at a time
-Joani's father worked for Mergenthaller
-1 guy can do the work of 7 or 8


victorian era graphics
-aesthetic confusion
-very religious beliefs
-loved fussyness
-hodge podge of shit
-people have money and have the opportunity to have things
-so they gets looooots of stuff
-decline in the quality of craft
-lots of crap
chromalothography(color)
-begins in boston


ephemera
-printed things that aren't meant to be collected


scrap cards
-little pieces of art not meant to be kept.
-idealized kids
-pattern work
-exotic animals
-floral
-nationalism

week2

Dorian gave us actual led type. I didn't realize how small they were until I actually got to hold one. Hard to imagine making one of those things.

REVIEW

Lascaux

-paintings on walls

-utilitarian, not poetic

-when story telling was important.

cuneiform writing

greek lettering

-using the sound of the word

roman lettering

-adopts greek lettering and refines it

-jvw wernt added till later to make todays alphabet

Quadrana

-capital square

Capital Rustica

-thinner

Book of kells 

-800ad

-Beautiful unique symbols

-celtic style

-it quicker to draw curves than lines

Wood block printing

-playing cards available for rich and poor

-introducing a whole new way of thinking(pattern recognition,entertainment)

Printing

-letter sorting, inking the letterforms,setting up paper, casting letters

letter of indulgence

-get out of jail free card

-not very neat printing

gutenberg bible

- fundamentally altered education

-made books ready available

-ideas become global 

aesop

-no frame around the pic

neuromberg chronicle

-pre sketches

THIS WEEK

Swevyheym and pannartz

- evolution to roman letters

-built off carolyn minuscules

calendarium-

-printed sheet with sheet on top and string to make calculations

Steven 

-Daye brought printing to the colonies in 1639

-first book he prints is the book of psalms

- was like gutenberg: just a regular guy trying to make money: not a designer

Rococco

-BABY BLUE AND POWDERED WIGS vs. I NEED A POTATO

engraving

-letters drawn by scientific principles

- a square divided into 2304 units HOLY SHIT!

- Less characteristics of the hand

Romain du Roi

- the kings type face

-YOU USE IT YOU DIE!

copperplate engraving

-rises during rococo

-made on plate w/ stylus

-extreme thick and thin

-different letterforms

-used on whole books

Giambattista Bodoni

-SOUNDS LIKE PASTA.

-saggio tipogrfica

-rococo inspired

-redesign letterforms after french letterforms to look more mechanical

-no brackets with serifs

-gos through process of simplifying 

-extreme contrasts of fat and thin

next up FAT FACE

-display faces

-big bold type faces

-to catch peoples attention

-wood type because metal is to heavy

-router makes wood type easy

Industial revolution

-people want stuff

-posession/greed

-loss of human value

-growing literacy/education

Vincent Figggins

-egyptian type face(named two lines pica)

we were digging in egypt

-no thicks and thins

-they look blocky and round at the same time

-chopped off the serifs and made the first sans serif face

Tuscan letters

-ornamental serif faces

-look western (mesquite)

FIVE HISTORICAL FAMLIES

-OLD STYLE

after hand strokes

-TRANSITIONAL

-the evolution to modern face, more verticle stress, baskerville,

-MODERN

-bodoni,no brackets on serifs, extreme thick and thin

-EGYPTIAN

-extremly even, century schoolbook,

-SANS SERIF

-no serifs

leading

-the space between lines

point size

-from lowest and highest

12pts=1pica

6pica=1inch

72pts=1inch

11/1 1st class

Ideas-
          -Designers are all connected.
          -Art gets better as life gets better.
Words to Know-
          -xylography:woodblock printing
          
          -ligature-2 characters characters designed to work/fit together
           
          -incunabula-the first 50 years of printing
          -fleurons-cast decorative elements
          
Facts-
          -death books- on the art of dying
          -invent of printing
                    -growing middle class
                              -spending money
                    -students in expanding universities
                              -literature classes
                    -increased literacy
                    -demand
Johann Gutenberg-
          
          -movable type mid 1400's
                    -modifies wine press
                    -formulates ink
                    -finds a way to cast letters
                    -comes up with alloy
                    -type: blackletter: textura: gothic
           -taught secret process for making mirrors
Aesop Fables
           -negative space/no border around pic
The Nuremberg Chronicle
           
           -world history up until 1943
           -pre sketches of layout