tornado week(3)

-Events are overlapping and intertwined not separate


-This week was focused on industrialization and the effect it had on graphic design. With industrialization came better/faster printing techniques. Also, with the arrival of manufacturing huge amounts of cheap goods came the development of branding and packaging for products. Advertisements also evolved greatly during this time.


-1800
-first iron printing press
-made by Earl Stanhope
-requires 1/10 the force
1814
-fredrich koeing
-400 prints per hour
-steam powered press
-double cylinder
-1000 prints per hour


The first ad guys were brokers for space


john hooper
-the first ad agency


Otmar Mergenthaller
-1886
-the linotype machine
-before you had to set each letter each line
-this machine allows you to type an entire line at a time
-Joani's father worked for Mergenthaller
-1 guy can do the work of 7 or 8


victorian era graphics
-aesthetic confusion
-very religious beliefs
-loved fussyness
-hodge podge of shit
-people have money and have the opportunity to have things
-so they gets looooots of stuff
-decline in the quality of craft
-lots of crap
chromalothography(color)
-begins in boston


ephemera
-printed things that aren't meant to be collected


scrap cards
-little pieces of art not meant to be kept.
-idealized kids
-pattern work
-exotic animals
-floral
-nationalism