Tonight we learned about the swiss and international design and why we should not just view them as styles. These types of designs have important ideas and tools behind them such as asymmetrical organization, mathematical grids, and being socially useful.
I think the most important thing I got out of this weeks class was form and content and how good design is successful in both of these. When I thought about all of the different things Paul Rand showed in the movie as examples of having good form and content I realized that the idea can be applied to anything, like ANYTHING... I can't stop seeing it. I also realized that while some of my designs have communicated a strong message, some of the them I focused too much on the form and not enough on the content or idea behind the piece.
So, at the end of the day, lesson of the week for me ... don't just make pretty designs, design with purpose and content just as much as form.
"Don't try to be original; just be good."
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